Thursday 20 October 2011

Executive-Marketing in McDonald´s India


The candidate should be an MBA in Marketing from a premier institute and having an experience from 0 to 3 years of experience in handling "Execution", "Vendor Management", "Data Analysis". Should be a team player having good interpersonal skills.

Company Name:
McDonald´s India (North & East) – CPRL


Experience: 0 - 3 Years
Location: Delhi/NCR, Noida
Education:
UG - Any Graduate - Any Specialization,Graduation Not Required PG - MBA/PGDM - Marketing

Job Description

The candidate will mainly be involved in the following activities:

Principal Accountabilities

In addition to following McDonald’s policies and procedures, principal accountabilities include, but are not limited to:

1. Execution of Marketing campaigns: Ensure smooth execution of marketing campaigns in terms of ATL/BTL activities and in store activations. Work in close proximity with the respective vendors and agencies to ensure timelines are met and satisfactory quality of work is delivered. At the same time, cross functional effectives to align marketing initiatives internally.

2. Business Analytics: Using internal and external data sources to analyze the market situation, to initiate consumer research, to constantly track and analyze product performance. Help in preparation of case studies, business reviews from a marketing perspective.

3. New Projects: Extensive research and planning before a product launch, menu realignment etc.

Company Profile
McDonalds India (North & East)-More than a decade of quality service
McDonalds is the world's most well-known and valuable brands in quick service restaurant (QSR), McDonalds India (N&E) has completed an exhilarating 15 years in the country.

Contact:Neetu Kataria
011-24604047

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